Posts tagged ‘Advertising’

Some Lady Talk

I’ve long been infuriated by Always telling me to “have a happy period”, and I know I’m not alone.  It’s about time SOMEONE in marketing figured out that ladies don’t like being told how they should feel about enduring the Red Vadge of Courage.  While I have to roll my eyes at networks refusing to let them use the word “vagina” in the spot, it’s a relief to see such a frank commercial.

Of course, it still boils down to another marketing ploy.  We’re supposed to think, “Man, Kotex really gets me, as a clever, knowing, twentysomething female.”  It’s hard for me to worry too much about that, though.  Advertising is always, inevitably going to be a slimy and manipulative.  At worst, this kind of manipulation is slightly more honest than the usual.   And at best, seeing this perspective in commercials might help people realize that ladybits aren’t meant to be feared- that they aren’t so terrifying the devil himself runs away (uhh, somewhat NSFW).   Maybe hoping that a tampon commercial inspires social change is a little over optimistic, but it’s a start, right?

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March 16, 2010 at 2:42 pm 5 comments

My Favorite Ad Right Now

Words cannot explain how much I love this ad. It is funny, cheap, and incredibly aware of how awkward it is. Look at the girl wiping the counter’s face for even more amazing-ness. 

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February 3, 2009 at 12:14 pm 3 comments

The Future of Music Videos

It’s common knowledge that music videos are a dying breed. They make no money, they’re shot on barely nothing, and unfortunately, they don’t really advertise new talent unless their video is stellar. Even then, we barely see them. 

These past two years have shown us some radical changes for what may just be the future of our beloved shorts, namely, the commercialization of bands and the products they place on screen. While music videos may be an ad for the artist, advertisers have realized that they can be ads for other products, too. Products that will pay for the cost of the video and promote the band at the same time, of course.

The first major fusion of the two; singing and advertising, is, I felt, with the Three Doors Down “Citizen Soldier” videos. Sure, tons of bands have their songs IN commercials, but rarely do bands make their entire music video a commercial for an organization. Yes, we’ve seen videos that include the movies they belong to the soundtrack of, but that’s different. Turning their entire music video into an ad not just for a product but for an entire organization marked the first transgression of music video purity. See the filth here

In 2007 we saw the appearance of the the “Where U At?” Boost Mobile campaign, featuring Jermaine Dupri, Young Jeezy, and the seriously flamboyant Mickey Avalon:

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November 19, 2008 at 11:51 pm 5 comments

Attention to Detail

My new favorite blog has to be Photoshop Disasters. It’s a collection of heinously ‘shopped images from magazines, advertisements, and websites, compiled for our endless amusement.

Here’s a recent one that was absolutely brilliant:

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Not only is the giant check a badly edited piece of clip art, note the shadow on the ground. And the reflection in the side of the Hummer. And the fact that the check says “Hunderd”. The site is updated daily with these gloriously awful monstrosities, accompanied by often-snarky commentary. Check it out.

June 24, 2008 at 1:25 am 6 comments

OMG Weddings!

As twenty-something females, I’m certain we’re all dying to get our hair done, our nails done, put on a big foofy white dress, and host an intensely stressful catered affair, while making our loved ones anxious and resentful for months beforehand, right?  Oh, and somewhere in there I guess we’re supposed to be uniting ourselves with the man we love.  That’s pretty much secondary to the foofy dress, though.

Anyway, the best new segment on Current TV is called Target Women, in which the hilarious Sarah Haskins details the ways in which marketing executives think women are completely retarded.  In this episode she does a rundown of shows like Bridezilla (Think “My Super Sweet 16” for people who are DEFINITELY old enough to know better) and Bulging Brides (somehow even more offensive than the title makes it sound).

The best part is Haskins herself, though- she’s funny, self-deprecating, and full of those “SHE SAYS WHAT I THINK!” moments.  Her videos on campaigning for women’s votes and idiotic yogurt commercials are equally awesome.

June 14, 2008 at 2:00 pm 4 comments

Sofia Boutella

Recently, on my YouTube playlists, I’ve tagged some choice women’s Nike commercials.

Women’s running, boxing, yoga, all pretty much use the same camera movement and lighting.

They’re all shot on a white cyc. Sometimes the subject is lit with high keys, sometimes low keys (to get those various shades of grey).

Unusual camera movement such as the use of horizontal pans as subject moves vertically i/e normally or a bird’s eye view shot following subject’s movement in an arc disarms the viewer’s normal perspective.

Every subject is female in her late 20s, dark-skinned or ethnic.

I was really drawn to this ad:

Nike Dance featuring Sofia Boutella, French (of Algerian descent) break dancer:

I questioned whether any of her moves were real.

I think they are, check out her mesmerizing demo dance reel.

If Sofia performs in NYC, I’d really want to go see her.

Also watching her dance makes me very interested in seeing Planet B Boy, a break dance documentary that came out earlier this year.

May 30, 2008 at 1:54 pm 1 comment


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