The Most Meta Music Video of All Time

April 16, 2010 at 1:34 pm 1 comment

Holy crap- did anyone ever notice this in the 90s hit “Stitches”? Captions like “perfunctory performance” “poorly mimed playback” and the intro with a legit music video treatment are small details i never noticed when i was 15 and this was popular.

It’s like they got disillusioned with the whole music video process, and I don’t blame them. I can only imagine what some of the bids for this project looked like: “Band enters, takes off clothes, orgy ensues, HAHHAHAHA get it? I am using your band name in the plot! I’M SUCH A TALENTED DIRECTOR I’M GOING TO PUT PORN IN MY TREATMENT”

Director Rocky Morton (of Super Mario Bros. fame) does an awesome job making a typical performance video interesting, playing on the pastiche of what has become a tired visual genre. 1999, you were so good to me.

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1 Comment Add your own

  • 1. VTR1000 lady  |  May 31, 2010 at 3:30 pm

    You gave great points here. I did some research on the subject and have found nearly all people agree with your blog.

    Sent from my iPhone 4G

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