The Best Music Video You’ve Never Seen (But, In a Way, Already HAVE)

July 31, 2008 at 11:39 pm 1 comment

I never really used to like techno or electronica. I remember the day I learned about bit torrents and accidentally downloaded the complete Daft Punk collection, and from that point on it’s been a blur. Justice, Simian Mobile Disco, and Hot Chip are now the backbone of my iPod arsenal, and I’m just glad I made that happy mistake so long ago.

After the success of their club hit “Over and Over”, Hot Chip have consistently come out with new and intriguing videos. I know most people in the UK are sick of them by now, but honestly, a lot of the concepts for these spots take some serious balls. Their new video for “One Pure Thought” is a throwback to the 70s animation of yore, combining old-style rotoscoping with primitive coloring (and a possible geometry nod to The Klaxons’- Golden Skans video?) This music video is so old it’s new, so over-done it’s fresh, and so nostalgic I half expected to see boys running laps in short gym shorts before Michael Jordan made long ones the standard.

View more of their inspiringly unique videos:

Hot Chip- Ready For the Floor

Hot Chip- Boy From School

Hot Chip- Playboy

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Entry filed under: Olivia. Tags: , , , .

The Monster of Montauk Sufjan Stevens

1 Comment Add your own

  • 1. john  |  August 1, 2008 at 4:30 am

    hey baby i love you so much

    Reply

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