American Apparel Makes Me Barf

July 4, 2008 at 5:06 pm 12 comments

Can we please talk about this?

Every week or so, I delightedly check the free periodical boxes around town for a new issue of L Magazine. It keeps me in the know, I like to do the crossword, and it provides me with some reading material for occasions when I’m made to wait and don’t want to stare at the person sitting across from me at Planned Parenthood. Wait, I mean…

Anyway, the point is, this week’s L Magazine had this grotesque American Apparel ad on the back. Now I’m used to seeing their incredibly suggestive ads with regular looking/unattractive girls wearing leotards and body stockings and knee socks and whatever, but this one takes the cake. I couldn’t read my L Magazine in public without feeling like some kind of pervert, because I don’t think anyone would see this picture and assume, “Oh, it’s just an ad for good, wholesome T-shirts and leggings.” They would assume, “Tit job, boob job, tit job, fake cans, porno porno porno.” Things got even worse when I needed to take down some information and this was the only paper I had to write on (as you can see). Now I was forced to pull it out of my bag repeatedly and study it closely, always being stared at by this nearly-naked girl with no parents (presumably.) People around me must’ve thought I was really into this picture.

The fact that the women in these ads are AA employees and that the photos are taken by AA CEO Dov Charney (which explains the unflattering lighting) is even more disturbing. I thought the photo of the bikini girl on my L Magazine was scandalous until I saw these:

Hi there!

Finally! I sure was tired of shirts that didn’t go up my ass.

No, it’s “safe to say she’ll do anything for publicity.”

Um, ew? So American Apparel is supposed to be all progressive because they manufacture their clothing in LA instead of Southeast Asia, yet their method of marketing is to objectify young women in a way that is borderline pornographic. Also upsetting about the company? Dov Charney is CANADIAN. And a pretty bad photographer. American Apparel sells men’s clothing too, where are the banana hammocks? The boy briefs? The strategically placed tube socks? I’m waiting, Mr. Charney. Until you are an equal opportunity pervert and start to degrade men in the same you degrade women, I’m not buying it (your common-street-whore-against-child-labor-and-outsourcing-clothing). Any of it.


Entry filed under: Alison, Trash Talk. Tags: , , , .

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12 Comments Add your own

  • 1. parkrangerolivia  |  July 4, 2008 at 11:16 pm

    That girl looks like a doll.

  • 2. Betty  |  July 5, 2008 at 12:22 am

    You missed the part where he also masturbates in front of reporters or at board meetings, and also sleeps with all the models.

  • 3. alisaurus  |  July 5, 2008 at 10:47 am

    I didn’t include the fact that he sleeps with all the models because he’s under 40 years old. If he was a crusty old man, it would be more disgusting, but he’s a complete pig either way. And also, I learned from my porn-loving friend, Skip, that the bikini girl on the back of the L Magazine is actually a celebrity (amateur) porn star. So I guess kudos to her for having some clothes on.

  • 4. skip  |  July 5, 2008 at 2:32 pm

    porn loving friend eh? i’ll let that slide because i do. She’s in the bottom rings of the amateur world, so this probably is a really huge step up for her. Are those other ads real?

  • 5. parkrangerolivia  |  July 6, 2008 at 1:51 am

    oh. well if she’s ALREADY a stripper, then its TOTALLY okay.

  • 6. Betty  |  July 6, 2008 at 10:30 am

    Man, she probably makes more money doing porn. One of Tracie’s friends was in porn, and she met Dov Charney for a similar kind of thing. Even SHE thought he was creepy, and this is someone who got asked to do ass-to-mouth like it was picking up coffee from Starbucks.

  • 7. parkrangerolivia  |  July 6, 2008 at 11:10 am

    ^THIS is dov charney?!

  • 8. neekaps  |  July 7, 2008 at 10:51 pm

    I wanted to respond to:
    ow I’m used to seeing their incredibly suggestive ads with regular looking/unattractive girls wearing leotards and body stockings

    Cmon, ALI, give the ladies some credit, some of them are incredibly
    attractive, I”D SAY. Certainly, not “conventionally” attractive but definitely attractive.

    I wonder why he gets away with it. It’s probably because the girls who work there are just too stupid to file sexual harassment suits. Or maybe he has the village’s biggest shlong, and everyone wants a go before he goes to prison.

    And another thing-
    his basic, primal photography and the simple american design (HELVETICA) is what has made his business hugely successful.
    So, yeah, while you can, the photography sucks, you must also realize that that’s his strongest point. In other words,he’s the suckiest suck who’s ever gotten ahead by sucking.

  • 9. gr  |  July 8, 2008 at 12:23 pm

    I just wanted to chime in and say that Dov does harass and have sex with his male models as well. I think you’ve missed a few issues of the gay rag butt magazine with equally degrading images of the other sex. but somehow… it seems completely appropriate and commendable in a magazine called butt. It’s also printed on this thick pink paper – I mean it’s got to be hard to get you colors right on that.

  • 10. alisaurus  |  July 8, 2008 at 6:30 pm

    well that’s good news. equality for all sexes!

  • 11. Lesson: When To Walk Away « Googly Eyes  |  July 16, 2008 at 7:55 pm

    […] American Apparel Makes Me Barf […]


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